All These Feelings
'Cademy

CREATIVE DIRECTION — CALEB CAIN MARCUS
PUBLISHER — 'CADEMY
ARTIST — ANA VALLEJO
DATA SCIENTIST — ANDREW HILL
BOOK PHOTOS — THE BOOK PHOTOGRAPHER

Awarded
AIGA 50 books | 50 covers, Winner
Communication Arts Design, Winner
Society of Typographic Arts, Winner

Drawing on anonymous responses from 153 participants across the globe All These Feelings maps the invisible architecture of human attachment through data and design.

Data scientist Andrew Hill created a survey pairing the personal narrative with Kim Bartholomew's attachment-style quadrants: secure, anxious, ambivalent, and avoidant. Each participant received a score plotting their emotional landscape within this psychological model.

Our design translates data into visual form. Each participant's entry begins at their scored position on Bartholomew's attachment grid, creating a typographic map of emotional experience. 

We placed the results of how all the participants scored as color dots across the closing text. 

We gathered words that describe feelings to create movement through shifting colors and patterns that repeat across the cover showing our constantly evoloving state of feeling.