Smoke and
Mirrors

DESIGN DIRECTION AND CONCEPT — CALEB CAIN MARCUS
ARTIST —  JUSTIN AVERSANO
WRITERS — CARLO McCORMICK, JSESICA HUNDLEY AND DANIEL PINCHBECK

Smoke and Mirrors is a photo book that explores the existence of magic and mysticism through seventy eight portraits each representing a taro card.  

We were tasked with creating a book for Justin Aversano whose NFT sold for 1.1 million dollars at Christie’s.  When considering the approach it was clear the book had to engage with the physical world at the same level as NFT’s do with the digital space. Our design creates physical references to magic and conjuring. 

We created a typeface that reconstructs the cipher used by the order of the Golden Dawn.

Two of their members made the most famous tarot deck in history, the Rider-Waite deck.

The special edition has the inverse colors and a custom box to hold the book and the Polaroid tarot deck.